We missed you | Ed! says

By Pam Stuller, president of the advisory board | May 07, 2015

Ed!’s annual member meeting on Thursday, April 30, offered attendees a full-spectrum look at its programmatic operations over the last 18 months.

Ed!’s Advisory Board provided a feast of visuals for attendees to experience – including a sneak peek of the soon-to-be-installed bike racks, the new Ed! tote bag (for purchase at local stores), an improved style of umbrella for the Borrow Discover Return program, and the DelightEd! Spring Transit ad campaign design.

While the meeting was lightly attended, the response to Ed!’s progress was very positive.

Thank you to everyone that joined us – Ed! members, city and Chamber staff and Edmonds’ newest councilmember Mike Nelson.

One of the bigger expenditures for the year, Ed!’s transit ads, is now in place on Metro and Community Transit routes for the month of May and June.

Ed! chose transit for the first round of advertising, as it was the most cost-effective route to creating an ad with a high market saturation.

Research shows transit ads have great cost/view ratio. Ed! ads will be seen multiple times during their two-month lifetime.

The board has progressed greatly with planning and budgeting this year, and looks to create a long term marketing and advertising plan that includes social media, digital search, public relations and paid advertising.

Guest speaker Lisa Dixon, from Alliance for Pioneer Square, illuminated challenges and successes from their business improvement area (Pioneer Square’s was the first in Washington, created in the mid 1980s), and how their organization has had a powerful and positive impact on businesses in their area.

Dixon noted how fortunate Edmonds is to have assets already in place – beautiful setting, diverse offerings, and a safe environment – that make it easy to market and advertise the area.

Pioneer Square spent years working on neighborhood safety issues and business recruitment before they were in a position to encourage visitors to check out their community.

One lingering question after such a great night of camaraderie, sharing information, and talking about our future is: Why weren’t you there?

With more than 300 members and a turnout of less than 50, we missed you.

Are you ambivalent to what Ed! is doing, and how you can have a role in helping shape Ed!’s priorities? Do you think someone else will make the best decisions for you? Or maybe you were busy. We understand the competing demands in all our lives.

Whatever your reason for sitting this meeting out, we encourage you to stay informed, and let your voice be heard.

Ed!’s Advisory Board meets twice monthly on the second and fourth Thursday. Our next meeting is May 14 at 8 a.m. at the Edmonds Center for the Arts, Room 225.

We hope to see you there.

 

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